Schiaparelli opens its boutique-salons dedicated to ready-to-wear and accessories. Located within the historical couture house of 21 place Vendôme, the new space of 400m2 offers a breath-taking view on the Vendôme column up to the Tuileries.
Clients are welcomed in Elsa’s apartment leading to the boutique-salons so that they are fully immersed into the Schiaparelli world. Housing Elsa Schiaparelli’s works of art, original furniture and decorative objects, one can feel its spirit breathe. Creations from Salvador Dali, Alberto Giacometti, Christian Bérard and Jean-Michel Frank engage in an art-meets-fashion conversation with contemporary furnishings.
The unique mix captures Schiaparelli’s elegant and eclectic style while creating an intimate atmosphere to discover Story – a new foray into ready-to-wear and accessories including the launch of the Secret, the very first Schiaparelli handbag. The various rooms showcase prêt-à-couture and accessories on lacquered brass shelves, bronze and glass cases and black lacquered displays.
Today Schiaparelli’s 12 letters shine high through the 12 large windows overlooking the suns of place Vendôme. Yesterday’s legacy and today’s vision merge to entice women to enjoy a shopping experience 21 place Vendôme again.
Schiaparelli boutique-salons, 21 place Vendôme (Mon-Sat/10am-7pm).
Photos by Call This Number, Douglas Hart, Steve Mackey
Art directed by Katie Grand
Starring Anna Cleveland, Anna Rubin, Charles Jeffrey, Dilone, Dree Hemingway, Lily Nova, Mariana Zaragoza, Pat Cleveland, Stephen Jones, Tricia Akello
Music by CSS – Alala
Hair by James Pecis
Makeup by Miranda Joyce
Manicure by Jenny Longworth
Hair colour by Josh Wood
Casting by Anita Bitton
Team Robbie Mailer-Howart, David White, Lynette Garland, Oliver Volquardsen, Alison O’Brien
© MAN RAY TRUST / Adagp, Paris 2018
Drawing upon its legacy of collaborations with artists, artisans and talents, Schiaparelli presents Story – a new foray into ready-to-wear and accessories. Today is about projecting the very definition of a contemporary couture house into the future. While Haute Couture follows a traditional seasonal calendar, Schiaparelli prêt-à-couture reflects a theme in which each Story offers a wardrobe, accessories and surprises in collaboration with guest creatives.
Story #1 is dedicated to Man Ray and the Schiaparelli symbols. Clothes and accessories - in limited edition - play with iconic works of Elsa Schiaparelli’s long-time friend and collaborator Man Ray. Dresses, jackets, blouses, T-shirts and sweaters fuse urban silhouettes and legendary motifs in a renewed art-meets-fashion expression. The Schiaparelli symbols such as padlocks and pierced hearts pepper daywear and evening using trompe l’oeil shadows. In a nod to surrealism, the graphic prints are made into jewellery – all playing with optical illusion and a dreamlike vision of a quirky new dimension.
The Secret of Schiaparelli is also revealed as part of Story #1. The first Schiaparelli bag features a golden clasp in the shape of a padlock, the house’s ultimate symbol. Synonymous with mystery, intimacy, esotericism and a way to unlock something new or private, it has been in Schiaparelli’s collections since 1931. Each Secret bag is made in France using the most traditional techniques and refined craftsmanship. Its timeless design includes exquisite details such cream leather nappa lining and shocking pink inside stitching.
Today marks a new chapter at Schiaparelli with the opening of a salon-boutique located 21, place Vendôme.
The unique perspective of Schiaparelli to be an open place of exchange and conversation has always allowed talents to blend in a new, witty, contemporary and creative environment. French chef Cédric Grolet has been invited to create a “clin d’oeil” cake while Tokyo-based Danish floral artist Nicolai Bergmann captures shocking pink flowers into boxed bouquets and French artists Kuntzel+Deygas to produce an imaginative animated film on the relationship of Elsa Schiaparelli and Man Ray.
Dear Elsa Schiaparelli, Dear Man Ray,
It was with immense pleasure that we embarked on this surrealistic journey with you in creating this film. To express in a short minute your explosive creative encounter of the 1920s and introduce what Maison Schiaparelli gives birth to today has been a rich adventure. Please do not be surprised, in turn, to see yourself drawn as oddly constructed couture mannequins, some sort of Adam and Eve born from a naughty smile, with hips looking like lips and a heart-shaped bust. We wanted you to appear inventive, dynamic, creative, dancers as much as mechanics. We connected your worlds – a surrealistic mystery – and embroidered them with enigmas, like a treasure hunt.
Go through the keyhole and have a look at:
- the couture “petites mains” and the alive thread;
- the magical light switch;
- the Shocking pink bondage;
- the thimble playing with a metronome;
- the moon becoming a sun;
- the undulating heart crossed by a pin-arrow;
- 21 place Vendôme in the cosmos;
- the S of Schiap’ where you both form flying trapeze artists;
- and so many more secrets.
The film is for us like a kiss “à la Schiap’”. It snaps like her name that we whole-heartedly applaud. It echoes the soundtrack that is like an impulse: minimal, precise, neat like a ray of light, then round and enveloping like a starry sky.
This kiss is your and our key to enter the very first “Story” of Schiaparelli ready-to-wear.
Florence Deygas and Olivier Kuntzel (another duet)
Paris, September 2018.
Film by Kuntzel+Deygas.
Music by David Haddad.