Elsa Schiaparelli is an enchanting couture house. I have always been fascinated by its exceptional legacy, its luminous and intimate story, its quirky and poetic world, its ultimate chic and its endless creativity.
On April 28, 2015, Bertrand Guyon is appointed Design Director of all Haute Couture and Prêt-à-Couture collections. Together with the design studio and the atelier at the top floor of Schiaparelli’s historical couture house at 21 place Vendôme, the very location where Elsa Schiaparelli worked, Bertrand Guyon brings to Schiaparelli’s team his creative energy and talented expertise that he gained working for the most renowned couture houses and designers in Paris and Rome.
I feel honored to be part of Schiaparelli today and develop it further, respecting its heritage and tradition while adding a contemporary and modern take, something Elsa Schiaparelli has always demonstrated.